HEINOUS HAG is a fictitious beer brand dedicated to both historical and mythological women who ferociously embody moral ambiguity, defy normative and idealized concepts of femininity, and kick names and take ass. The primary objective was to establish a strong and flexible brand identity with a high level of playfulness through packaging, editorial, collaging, illustration, and a heck of a lot of experimenting.
ILLUSTRATION//LAYOUT//BOOK DESIGN//PACKAGE DESIGN//COPY//BRANDING//LOGO DESIGN
